Benefits Of Keywords In SEO

Benefits of Keywords in SEO. Types of Keywords and Keywords research tools.

Keywords:

    A term that is used in Digital marketing to describe a word or a word group that a user used to search in the search engine(Google, Bing, Yahoo, etc.).A keyword is a word that describes the content on your site. It’s a search term that you want to rank for certain pages.

 Benefits of Keywords in SEO:

1. Time efficient
2. Get the best results in search engines.
3. You can Analysis your Competition in the market.
4. Helps to Target the right Audience.
5. Social Share.

Types of Keywords in SEO:

• Branded Keyword:      Branded keywords are the keywords or phrases that contain your brand or company name. These types of keywords are discoverable from social media as well as search engines.

          For Example:  

1. Nike Shoes
2. Adidas Shoes
3. Puma Shoes
4. Prada Goggles
5. Apple Electronic devices

• Geo-Targeted Keywords: Geo-Targeted keywords are the keywords that contain your company or business location. These are great ways for local businesses and companies to go via SEO and advertising.

These keywords lead the user to a local set of results so that local companies and businesses would be given priority in the competition in the growing market of the world.

         For Example:

1. It Company  in Mumbai
2. Mobile store in Pune
3. Hospital Goa
4. Medicine store Bardi

• Long-Tail keywords:  Long tail Keywords are the keywords that are longer and more specific words or phrases that users are likely to use when they are closer to the point when they have to purchase the item or services or when the user search by using voice search.

  These type of keywords have less search volume as compared to short or head keywords. These keywords are very valuable if you know their proper use of them.

             For Example:

1. Best Digital Marketing Company.
2. Leading It Company.
3. Useful Website for business.
4. Clothes for Kids under 5 years.
5. Best laptops for UI development.

 

• Negative keywords:    Negative keywords are the keywords that you can add to Google ads campaign plan to indicate keywords where you don’t want your ads to be appears.

These types are generally used in your pay-per-click campaign in order to:

• Reduce the cost of your Advertise.
• For increasing click-through rates
• Direct Traffic to appropriate ads.
• To keep ads group and campaign honest.

                                 For Example:       If you don’t sell running shoes in your shoes and didn’t want to show ads related to running shoes you will add negative keywords for terms like “Shoes for running” or “Running shoes”.

• Short tail Keywords: Short keywords are the keywords that contain search phrases having only one word. These keyword lengths make them less specific as compared https://www.pskitservices.com/benefits-of-keywords-in-seo/ to other keywords.

                  For Examples:

1. Running Shoes
2. Books
3. Jacket
4. Mobile
5. Branded Laptop

What is the Keyword Research Tools?

• Semrush
• KW Finder
• Long tail pro
• Keywords Tools
• Google
• Keyword Everywhere
• Jaxxy
• cockpit
• Google Keyword Planner 

PSK Technologies Pvt. Ltd. It Company Provides you the best and leading Digital Marketing Services.

We Provide:

                         -Social Media Marketing

                         – Search Engine Optimization (SEO)

                         – Email Marketing

                         – Search Engine Marketing

                         – Website Enhancement                      

                         – Google Analytics