PHP FULL STACK DEVELOPER

In the recent past terms like Full-stack, frontend and backend developers have come to be in use. Putting it very simply developers are available in various process streams like Backend, Frontend, Database, Testing, and Mobile Apps. A PHP full stack developer is also known as the backend developer.

Full- Stack PHP back-end developers:

Older practices were that as you gain experience and expertise you would pursue specialization and progress your career in that direction. Modern best practices have changed the trend. Seamless technology suites make it possible to learn at a full stack development course developers may be grouped into three very wide kinds based on their knowledge of languages and software utilization.

• Frontend Developers: They concentrate on the feel, look, interactivity and issues of the interface and display of websites. Their skills lie in CSS, HTML, Javascript and such languages and normally use one or more Java frameworks.
• Backend Developers: They concentrate on server-side applications and write for functionality and logic issues. The present trend in backend languages is favouring Python, Ruby, Javascript suites and such PHP frameworks that are easy to learn.
• Full-Stack Developers: They combine their stack of language skills and apply it to issues at both ends.

How full stack PHP skills help:

A full stack web development certification at a reputed training partner will get you fluency in the most popular PHP stack. The present trend is that developers with JavaScript and frameworks like Mongo DB, Node.js, Angular.js, and Express.js are at the forefront compared to other stacks.

It is always best to do a full stack development course since you get hands-on experience writing software and the course covers the futuristic in-demand stack languages. Broad-based full stack learning is crucial. You have the best choices when you are proficient in all parts of the stack. With CSS, HTML, and Javascript you can be a programmer. With Oracle, Postgres, and MySQL you can function as a database analyst.

With FreeBSD, Ubuntu, and CentOS you are good to go as a System Administrator. Multi-skills will help you identify the futuristic languages for continuous advancement and helps you get issues resolved quickly. That’s prime skills for any employer! Python, Ruby, and languages like JavaScript based frameworks and PHP languages like Mongo DB, Node.js, Angular.js, and Express.js you can be effective as a PHP backend developer.

GROWTH LEVEL OF PHP FULL STACK DEVELOPER:

 According to the research, there is a 20% growth in demand for Full–stack developer compared to the last couple of years.

Entry level PHP developer earns around Rs. 172,000 per annum. When he goes to mid level, the average PHP developer salary is Rs. 264,000 per annum.

Higher Salary Structure

Full Stack Developers are specialists with diverse knowledge and skillsets. The management is witnessing an evident demand in the hiring of these professionals. These aim to develop the end-to-end components of the product. This amounts to the more high-priced salary structures to the professionals. “A 2019 report accounts that salary for full-stack developers in the city of Bengaluru range from an average of 6.25 lakhs to 14.22 lakhs per year.”

 Growth Landscapes

The rising demand for full-stack developing experts is being headed by immense growth promises that the industry is offering. The feature of the sectors facing a notable demand increase from all projections of the industry gets linked to the startup culture expansion in all corners of the world.

 Increasing Job Opportunities

With the enormous profits that accompany hiring a full stack developer, companies, mostly startups which have a financial clockwork that is ticking continuously, aim to employ them in comparison to individual stack developers. This inclination is leveraging more and more growth opportunities and employment chances universally across industries.

Continual Growth in Knowledge & Learning

 There is no end to what learning the full stack developer should possess. This factor only leads to a wide-scale demand of the more-and-more in a single package concept. The developers are now aiming to increase their ability sets and expand knowledge grasp in every single limb of the technological competence in software development engineering steps.

Work Flexibility

The industrial revolution is serving alongside work flexibility trends. Jobs nowadays need not be limited to office walls and their clock’s ticking. The full stack developer shortly can very comfortably sit working in their living room, developing end-to-end products.

Lack of job-ready force

Although the world is marking an increase in professionals, they also witness their lack of skills and expertise to hold the responsibilities of a mid-level executive or a team leader and developer. The lack of job-ready force refers to this system of professionals who are not ready to be individually left to carry out the product development single-handedly. 

 Conclusion

A comprehensive combination of a professional adept in all layers of an engineering process is always a demand in businesses aimed at expansion. Companies and fellow professionals alike, highly value Full Stack Developers. With the surplus of knowledge in hand, there is an evident shift in demands for professionals who adapt quickly to changing requirements, thus proving their mettle. 

 

Future Scope of PHP Developer

We come to know that It field is one of the growing sectors during the pandemic situation. As we all know the boom of this IT sector is endless and that’s why it’s having a number of opportunities. Now, due to this many times, we get into confusion for choosing the right track.

Here I’ve selected only three-course of a career in which one can get a ride into i.e PHP, web development & Digital Marketing. We will discuss the national + International opportunities and companies to get started and how can one grow a career into it.

So let’s start……….!

Sometimes we use to hear that PHP is losing its demand. But trust me it’s one of the easiest and very important languages for beginners who wants to start learning backhand language and building their career.

Description- 

Hypertext Preprocessor is referred to as PHP and it uses to make connections with the server.  This is also called as one of the backend languages. Which is used to transfer the data to database and make the site responsive. The speed of the site also depends on the backend language.

How can one-star earning-

As a fresher don’t make money as a primary requirement.  It is important for you to take experience and become handy with the languages and development.  For this, you can join any company as a fresher or intern. But this is not as easy as it’s mentioned. You need to strengthen your roots before applying. It means you can practice and explore each basic. You can build project using this language or project. Apart from PHP, you should also focus on MySQL and AJAX. Front end knowledge like JQuery, JS, etc will also help in getting your first job and making your project responsive.

You can search for jobs in the different available job portals. 

Initially, as an intern, you can get 10-15K per month. Later on, starting your job you’ll get salary between 17,500/- to 20,000/- per month. After gaining experience salaries get increase and in NMC you can get it 54,600/- and above per month.

Companies-

On job portals, you’ll get many fresher hiring companies for PHP developers

Eg: Tile Eemeze Soft-Tech(India) Pvt.Ltd, J-Technologies India Ltd, Elveysys, Explara, Picon Infotech Pvt. Ltd., T & A Solutions, Aadhya Global Consulting Services, Deenz Technologies (P) Ltd, Maxygen Technologies, Sthenic Technologies Pvt. Ltd., BigSpire Software, Codebox, Kartum Infotech, SriSAAS, Trillion IT Services Pvt. Ltd., Newgen Infotech Pvt. Ltd, SRAJ Solutions Pvt Ltd, CM Solutionz, ZERO SOFT TECHNOLOGIES, Innovative Solutions Pvt. Ltd, etc.

Numbers of companies are taking fresher PHP development. After gaining experience you can jump on your dream companies. Some of experienced PHP developers hiring companies are mentioned below:

Eg: IndiaNIC InfoTech, Clarion Technologies, IntellectSoft, Parangat Technologies, Sparx IT solutions, etc.

 

Post On Social Media: Digital Marketing

How Often Should You Post

It’s important to remember that internet users need a reason to keep visiting your site. Everyone has a limited amount of time to spend on-line and you need to offer your visitors something that will tempt them away from Facebook for 10 minutes, to see what your site has to offer.

It’s important therefore not just to have original content, but also to vary the content regularly in order to entice visitors to return to your site again and again. The question of how often content should be added to a site is one we are asked a lot. The answer of course is as often as possible! In truth the answer depends on the type of site concerned. Obviously a news / information site needs new content on almost a daily basis in order to remain relevant and attract a regular flow of visitors. For other sites perhaps adding just a couple of new pages a month is sufficient to keep the site looking active. Google will penalise sites which simply do not change their content at all for months on end, so whatever kind of site you have you must try to add some new content on a regular basis.

Copywriting vs. Copyrighting 

Because good content is so important to the success of your website, consider hiring a professional copywriter to deliver professional copy for your website. Copywriting is the process of professionally written content for marketing purposes. It is not to be confused with copyrighting–the process of obtaining a copyright or legal protection for your unique content. 

Videos and other Visual Content 

Effective content doesn’t always come in the form of text. Videos on websites are changing the way important messages are communicated. Website visitors expect to get the information they need without effort. Custom Videos provide a great way to engage audiences and drive important messages in a format that requires less effort than reading large amounts of text. In addition, illustrations, infographics, diagrams and interactive presentations are often used to explain difficult concepts and assist users in their decisions.

Effective Design

Statistics show that your website typically has between one and five seconds to retain your website visitor. This is where the design and appearance of your website is relevant. It creates the first impression, captures the attention and engages your visitor to read and process your taglines, dive into your website and ultimately help to make purchasing decisions with confidence.

How To Get Content If You Don’t Have Time 

This all leaves one important question. How do I get content for my site? Clearly one option is to write the content yourself, and if this is something you feel comfortable doing then it’s also the cheapest option. On the other hand many business owners simply do not have enough time to spend on developing high quality and original content for their website. In these situations a professional copywriter may be your best option. A good copywriter will take a brief which outlines the main themes to be discussed, and produce a high quality, well written article covering this theme and incorporating any necessary keywords. Content generation is a form of marketing and like any form of marketing you get out what you put in. A website should be a living breathing document that grows with time and reflects the dynamic nature of your business…. so get writing.

 

Why Is Flyer Important to grow your Business?

Business Flyer is very important for all Business as they are for the established businesses. It is very sensitive in how potential customers will perceive you.
Branding is very important to successful businesses of all sizes. So getting the right brand flyer from the very beginning of your business will help you get to the level you want to be at.
So getting it wrong may have a seriously negative effect on your business directly.

Many Small Business Owners did not think about their brand flyer until they face problems while relation-building with the customers.
The reality, though, is that brand flyer matters. It matters a lot.
Here’s why brand flyer goes beyond only branding :

1)Brand Flyer Makes An Impression
2)Brand Flyer Creates Recognition
3)Brand Flyer Builds Credibility And Equity
4)The Bottom Line: Brand Flyer Matters

1)Brand Flyer Makes An Impression

Making a good first impression is important we all know that very well, especially in business.
The customers will create an impression of your business based on so many factors,
such as the way your website looks, your business cards look, how your employees are dressed, the cleanliness of your store, and more.
These small details are the important points of contact you have with potential customers.

2)Brand Flyer Creates Recognition

It can look simple, but it means a lot to make your business recognizable to your consumers. It is not only about logo or slogan, but
your brand flyer comprises both visual elements and brand associations like customer service, reliability, and quality.
If you do not put any effort into maintaining a consistent brand flyer throughout every interaction your brand has with the customers, you will find it difficult to develop an easily recognizable brand.

3)Brand Flyer Builds Credibility And Equity

Believe it or not, your brand flyer is very necessary to building credibility and loyalty among potential customers.
If you consistently maintain a stable brand flyer, it contributes to a consumer’s relationship with your brand.
The more often you work for your brand promise with a strong brand flyer, it will be easier for the consumers to remember your brand and what it stands for.
Every Brand wanted their brand to be known for great customer service, for that they have to work hard to deliver the brand flyer they have built up over the years.

4)The Bottom Line: Brand Flyer Matters

When consumers buy a product or taking any service from your business, they aren’t just buying a product or service, they are buying what your brand stands for. that’s why Brand flyer is very very important for any business.
Therefore it is very important to design your brand flyer to convey exactly what you want it to say.

 

Most Important Digital Marketing Channels

In this digital world, everything is digital. If you want to promote products, services, and business for this it’s important to know digital marketing and types of digital marketing channels.

“If you ignoring digital marketing means you representing your business without any audience.”

What is Digital Marketing?

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers and other forms of digital communication. It is also the use of the internet, mobile, electronic devices, social media, search engines, and other channels to reach consumers.

Types of Digital Marketing channels

1. SEO (Search Engine Optimization)
2. SEM (Search Engine Marketing)
3. PPC (Pay-Per-Click)
4. Content Marketing
5. Email Marketing
6. Social Media Marketing
7. Affiliate Marketing
8. Video Marketing
9. SMS marketing
10. Influencer Marketing

1: SEO

SEO Stands for “Search Engine Optimization”, which helps your page rank higher on Google and other search engines like(Google, Bing, DuckDuckGo, Dogpile, Yippy, Yandex   Search, Yahoo! search, etc)to get more traffic to your site. In simple terms, it means the process of improving your site visibility to increase more traffic, when people search for products or services related to your business on search engines.

 The better visibility of your pages on SERP which means search engine results page so that you receive more traffic, the more likely you will gain more attention and attract prospective and existing customers to your business. The main aim of SEO is to rank on the first page of Google results for search terms that mean the most to your target audience. It is a set of practices designed to improve the appearance and positioning of web pages in organic results.

Types of SEO

1.   White Hat SEO
2.   Black Hat SEO
3.  Grey Hat SEO
4.  Negative SEO
5.   On-page SEO
6.  OFF page SEO
7.  Technical SEO

1:  White Hat SEO:

Search Engine Results that appear as a result of approved method or trickery, are referred to as organic search engine results page (SERP). You won’t allow using any copied content. You have to work legally using this SEO and also improve your page rankings.

2: Black Hat SEO:

It’s a practice against search engine guidelines, used to get a site rankings higher in search results and black hat SEO work unethically means we can use copy content however it’s difficult to rank our website on the first page, used techniques like keyword stuffing, cloaking and using private link networks.

3: Grey Hat SEO:

Grey Hat SEO is a combination of white and black hat SEO.

4: Negative SEO:

It is also sometimes called “Black Hat SEO,” which involves the use of malicious, suspicious tactics on your site to tarnish your reputation with Google and steal search engine rankings for important keywords to be used on a competitor’s site. In the past, it may have been as simple as hijacking your site with questionable banner ads. However, today’s negative SEO has become much more sophisticated and complex.

5: On-page SEO:

On-page SEO, also referred to as on-site SEO, is the process of optimizing the content on your website. This includes your keywords, titles, description, meta titles, and more.

6: OFF-page SEO:

It’s also called off-site SEO refers to action taken outside of your website to impact your ranking within search engine results pages(SERPs)

for example 1. Sharing images on social media, image sharing websites.

2. Sharing PDF/PPT on pdf/ ppt   sharing  website,
3. Social bookmarking websites, Forum submission websites, Directory submission websites, blog sharing, etc.

7: Technical SEO:

It’s referred to website and server optimizations that help search engine spiders crawl and index your site more effectively(to help improve organic traffic).

How Does SEO Work?

The process of getting from free, organic, editorial, or natural search results in search engines. Search Engines like Google and Bing use crawlers, sometimes also called bots or spiders, to gather information about all the content they can find on the internet.

2. SEM (Search Engine Marketing)

 SEM is used to increase the visibility of a website in SERPs. It is a very effective way for businesses, organizations, products, or services to reach specific audiences based on their search result.  Consumers who are searching using keywords closely related to your products or services for this you can also make your ads appear on result pages. SEM  helps to generate qualified traffic to your websites however increase brand awareness too.   As the product or service ranks higher on search engines, more consumers will visit and increase your website’s traffic

3. PPC (Pay Per Click)

PPC or pay-per-click is a type of internet marketing or it is an internet advertising model used to drive traffic to your websites. In this marketing, advertisers pay a publisher (typically a search engine, website owner) when the ad is clicked. Simply it means, you only pay for advertising if your ad is clicked on.

4. Content Marketing

Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts). It is a very simple concept. Content marketing is a marketing strategy used to attract, engage, or retain an audience by sharing relevant articles, videos, podcasts, and other media. It is used to promote brand awareness and keep your business top of mind when it’s time to buy what you sell.

5. Email-Marketing

 It is a form of marketing that can make the customers or consumers on your email list aware of new services, discounts, and other products. It can allow you to create personalized and targeted messages. This can help you to build meaningful relationships with your customers and also improve response rates to your direct marketing campaigns. It is important not to overuse email marketing

6. Social Media Marketing

 Social media marketing (SMM) refers to the use of social media platforms like Facebook,   Instagram, Twitter, likened, etc, and social networks to promote a company’s products and services. With the help of this marketing, you can increase brand promotion, target audience growth, drive website traffic, and increase sales

7. Affiliate Marketing:

It is an advertising model in which a company or organization compensates third-party publishers to generate leads or traffic to the company’s services and products. It is the process by which an affiliate earns a commission for promoting another person’s or company’s services or products. The affiliate simply searches for a product they take benefit or enjoy, then promotes that product to earn a piece of profit from each sale they make.

8. Video Marketing

 Video marketing is using videos to market and promote your brand, services, or products, increase engagement on your digital and social channels, educate your customers and consumers, or reach your audience with a new medium. Using this marketing you can grow revenue, influence buying decisions, give the people what they want, rank higher in search, increase traffic, get more backlinks, bump up conversions, reach decision makers.

9. SMS Marketing (Short message services)

 SMS marketing is a type of marketing that businesses, organizations, or companies use to send promotions to customers via text messages. In simple terms, SMS marketing is the same as text message marketing. In marketing, SMS refers to how a brand communicates with audiences through text messages about promotions, campaigns, updates, news, and more. Like email marketing, SMS is an owned channel.

10.  Influencer Marketing

It is a type of marketing that uses influencers to promote a brand to a larger market.  They appear as experts or trustworthy sources of information. At a fundamental level, Influencer marketing is a type of social media marketing that uses endorsements brands products or services mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their ideal position. Many brands use influencer marketing to reach their target audience.

If you have a business and don’t know how to grow or want to make a career in digital marketing then PSK Technologies is one of the best IT company in Nagpur which helps you to grow your business with the help of digital marketing channels and provide proper guidance to make your career in digital marketing.

PSK Technologies Pvt . Ltd IT Company

Our Services

1. Web Development and Designing
2. Web Hosting and Domain Name
3. Digital Marketing
4. Sales and Services
5. IT Training

Address :

Development Office:

Lower Ground Fortune Mall, behind Maharashtra bank, Sitabuldi, Nagpur

Mobile No :

09975288300

09422123343

For more information visit us on:

www.pskitservices.com

 

Why WordPress? 7 Reasons to Use WordPress for eCommerce

1. Easy: WordPress is so easy, your mom could do it. It’s quick and easy to install. It’s simple to use. You don’t need to know how to code, you don’t need to learn a complicated program and you don’t need to call in an expert for the basics. Things can get complicated with ecommerce, so it’s important to start simple. You want a backend system that’s easy for clients to figure out and hard for employees to screw up.

2. Flexible: WordPress has the flexibility to do almost anything you want. You can change the look of your site by clicking on a new theme. You can add new functionality with plugins. Ecommerce is a fast-moving business and you don’t want to be stuck with a rigid site that can’t keep up.

3. Inexpensive: Let’s just say it: WordPress is highly compatible with cheapskates and penny pinchers. You only pay for what you need. If you’re setting up an ecommerce site, that might mean

buying a plugin, a theme and any required add-ons. All are relatively inexpensive, one-time purchases, especially compared to pricey monthly subscription ecommerce solutions. They’re also developerfriendly, which means if you have high-end aspirations, a developer can build cool stuff on top of them, saving loads of time and even more money over the long haul. Let’s be clear: WordPress isn’t completely free. You still have your domain name registration and hosting costs. You’ll likely have larger

upfront costs compared to a monthly service shop, but over time, a WordPress-powered shop can be cheaper. You could still break the bank with WordPress, but you have the option to pinch those pennies

and still get a solid site. Good luck doing that with anything else.

4. Expandable: In the brick and mortar retail world, it’s always nice

to be able to expand your shop as your business grows, but it’s not always an option. The same is true with an ecommerce site. Some ecommerce solutions can’t grow with you and require you do the

online equivalent of moving your business if you want to expand. Those kinds of changes cost both time and money. But a site that can start small and grow big—like WordPress—saves you time and

money.

5. Community: The massive WordPress community is a major bonus.

Some people look to the widespread usage of WordPress as a reason to stay away. Popularity makes it a target for hackers, right? Perhaps, but that also means there’s swift justice from a large, active and

involved community. Besides, most hacked WordPress sites were running old versions of WordPress that didn’t have the latest security updates. The WordPress community also delivers a wealth of plugins,

advice and even help. It’s likely you can even find a local community of WordPress fans in your area, eager to share their wisdom.

6. Content Management System: One of the best reasons to use WordPress as an ecommerce platform is because it’s already so good as a content management system, or CMS. This is another reason

some folks dismiss WordPress as an ecommerce solution—it wasn’t technically built to do ecommerce. That’s true, WordPress is inherently a content management system. However, it has two things going for

it:

• It’s one of the best content management systems out there. If your store is anything more than just a storefront—if you want a blog, for example—you’ll want a content management system with

some muscle.

• Focus: WordPress was built as a content management system and that’s all they focus on. WordPress ecommerce plugins were built to do ecommerce and that’s all they focus on. Everybody is doing

what they do best, which gives you the best of both worlds. As opposed to a purely ecommerce platform that tacks on blogging or page editing as an afterthought.

7. Ownership: One of the most reassuring reasons to use WordPress

for your ecommerce site is that you own it. You’re not signing on to some indecipherable terms of service. You’re not shackled by someone else’s hosting, servers or limitations. There are a lot

of ecommerce services that can launch quickly and handle the headaches for you—but they own your store. You pay a premium for not owning it, flushing money down the drain in extra fees and losing

the control to do whatever you want. But not with WordPress. If you build it with WordPress, you’re in charge.