Post On Social Media: Digital Marketing

How Often Should You Post

It’s important to remember that internet users need a reason to keep visiting your site. Everyone has a limited amount of time to spend on-line and you need to offer your visitors something that will tempt them away from Facebook for 10 minutes, to see what your site has to offer.

It’s important therefore not just to have original content, but also to vary the content regularly in order to entice visitors to return to your site again and again. The question of how often content should be added to a site is one we are asked a lot. The answer of course is as often as possible! In truth the answer depends on the type of site concerned. Obviously a news / information site needs new content on almost a daily basis in order to remain relevant and attract a regular flow of visitors. For other sites perhaps adding just a couple of new pages a month is sufficient to keep the site looking active. Google will penalise sites which simply do not change their content at all for months on end, so whatever kind of site you have you must try to add some new content on a regular basis.

Copywriting vs. Copyrighting 

Because good content is so important to the success of your website, consider hiring a professional copywriter to deliver professional copy for your website. Copywriting is the process of professionally written content for marketing purposes. It is not to be confused with copyrighting–the process of obtaining a copyright or legal protection for your unique content. 

Videos and other Visual Content 

Effective content doesn’t always come in the form of text. Videos on websites are changing the way important messages are communicated. Website visitors expect to get the information they need without effort. Custom Videos provide a great way to engage audiences and drive important messages in a format that requires less effort than reading large amounts of text. In addition, illustrations, infographics, diagrams and interactive presentations are often used to explain difficult concepts and assist users in their decisions.

Effective Design

Statistics show that your website typically has between one and five seconds to retain your website visitor. This is where the design and appearance of your website is relevant. It creates the first impression, captures the attention and engages your visitor to read and process your taglines, dive into your website and ultimately help to make purchasing decisions with confidence.

How To Get Content If You Don’t Have Time 

This all leaves one important question. How do I get content for my site? Clearly one option is to write the content yourself, and if this is something you feel comfortable doing then it’s also the cheapest option. On the other hand many business owners simply do not have enough time to spend on developing high quality and original content for their website. In these situations a professional copywriter may be your best option. A good copywriter will take a brief which outlines the main themes to be discussed, and produce a high quality, well written article covering this theme and incorporating any necessary keywords. Content generation is a form of marketing and like any form of marketing you get out what you put in. A website should be a living breathing document that grows with time and reflects the dynamic nature of your business…. so get writing.