Digital Marketing |PSK Technologies Pvt. ltd

 

Digital Marketing

5 Steps to Bring your Business Online (Without paying lots of money)

1. Choose The right platform for your Local Business

So many local businessmen choose the wrong platform to build their Business Websites or businesses.
that kind of platform costs you more money you can say it is not affordable for you, and it will not works properly for your business growth.
what will happen, you will not satisfied with an online business, and you will not aware of the benefits of online marketing.
and after that, your plan will messy.

== Do you want any kind of help or do want to discuss this contact now

2. Make a simple and responsive website.
Many people think that their customers will not take their business seriously if they don’t have a highly professionally designed website.
this is not true they want real information and you can say real contact, attractive pages, and proper review.
you can make a simple and responsive website, On this page, your audience will reach out, and they can get your business information.

== if you want help making your Business website or page Contact us now.

3. give your Customers various options to engage with you.
As today’s world depends on Social Media, without social media we can’t survive our business, no matter whether it is online or offline.
here you can give your customers lots of options to engage with you as well as your new products or services.
also, you offer various ways for them to contact you.

==The easiest way to start social media marketing in your budget fill out this form.

4. Start Making Business Banner as well as Posting Every Day.
Search engines like google is a powerful sources of traffic.
there are a lot of things you can do for organic traffic for your website.
Google has a set of guidelines and techniques that make your website or your other social media accounts user-friendly.
Day-to-day posting improves your website rank also your engagement of customers.
you can make a local brand using day-to-day posting tricks, including this activity in your Business.
it will help your domain ranking also.

==Do you need a Graphic Designer for your Business promotion
Fill out this form …

5. Start Doing Paid Marketing.
yes if you are running any kind of business it can be e-commerce or simply any kind of service,
you want to generate new leads and new customers, so how could this be possible?
start doing Facebook marketing, you can start Facebook Paid marketing at the very lowest cost.
==Have you questioned how to start?
Fill out this form…

 Importance of Keywords

Keyword is a focuses word for which you are writting a content and want to rank it on GOOGLE SEARCH RESULTS.
#typesofkeywords #threetypesofkeywords

1.Head Keyword
2.Mid Keyword
3.Long-tail Keyword

1. Head Keyword
Head keyword we also called as Thick,Short,Broad, or Generic Keyword. A Head Keyword will consists of 2 to 3 keywords at max.
Consider an Eample.. Buy Mobile Cover since it vey generic Keywords. It will bring a lot of results and it will also very difficult to compete.

2. Mid Keyword
Which will be consists of 5 to 7 keywords. Let say Best Durable Mobile Cover and it will have a very less traffic than head keywords.

3. Long-Tail Keywords
The long-tail Keyword is generic a typical type of questions let say Which Is The Best Durable Cover To Buy Online In India and
it will have a limited set of results.

You can bring your website in the first rank on google, for this you have to do SEO onpage and offpage.
If you want to learn SEO Complete course contact us:
If you want to a higher digital marketing company for seo you can contact PSK Technologies.

PSK Technologies Pvt Ltd It Company offers you best services in Digital Marketing
– Social Media
– Email Marketing
– Search Engine Optimization(SEO)
– Search Engine Marketing(SEM)
– Google Analytics
– Website Enhancement

 

Linux Classes In Nagpur

The name ‘Linux’ needs no introduction. It is arguably one of the most popular and widely used products of the open-source revolution. What was first introduced as a Usenet post back in 1991 by Linus Torvalds has redefined the IT landscape over the years. Linux is one of the best examples to demonstrate the power of open source in comparison to proprietary software. Not only is it free to download and use but the ever-rising Linux community of developers is constantly helping the OS grow and expand its user base across the world. Completing any of the Linux Certifications will open a world of opportunities for you. In fact, a 2017 Jobs report prepared by a social recruiting platform called Dice and The Linux Foundation has revealed that there is a huge demand for open source professionals especially the ones trained on Linux. At Koenig Solutions, we offer the best in Linux online training and classroom training to ensure you get good results from your Linux certification exam. We are a reputed Linux training academy with years of experience in delivering the best results to learners.

through Linux courses, students learn to operate and maintain computer and network systems using the Linux operating system. These courses are available in the certificate, undergraduate, and graduate degree programs.

Essential Information

Linux courses are available through certificate programs that focus specifically on teaching students how to use the Linux operating system. They can also be included in associates, bachelor’s, and master’s degree programs in network security and computer programming. Certification programs are administered through the Linux Professional Institute.

Linux topics such as those described below are often included in programs related to computer security and programming:

• Operating system administration and maintenance
• Package utilities and updates
• Networking
• User accounts and permissions
• Alternative software to Microsoft Office, such as Apache OpenOffice
• Shell software and commands
• Text editors

List of Courses

Introductory Linux Course

This beginning Linux course covers the fundamentals of using Linux and Unix. The course trains students to use different file systems, tables, and graphs for data organization, command-line functions, and text editors. They practice basic user operations and learn the beginning steps of many of the more difficult parts of using Linux.

Basics of Network Security

Through this intermediate course, students study the tools hackers use to break into a computer network and begin learning methods that can prevent this. They learn how to create and maintain firewalls and set up notifications to find intruders. In addition to protecting the systems from hackers, they also learn ways to protect them from malicious software.

Linux Systems Administration

This intermediate course provides students with the ability to administer Linux systems through device configuration, hardware installation, and systems management. Students build on skills acquired in previous Linux and computer network courses to set up user administration protocols and manage their accounts and disk space. Students typically gain practical experience setting up and maintaining the computer system and troubleshooting techniques are introduced.

Linux Security

This advanced course applies the basics of network security specifically to Linux systems. Students gain practical experience in administering security protocol and setting up methods for user identification, firewalls, and access control. They practice methods for monitoring the system overall and study common encryption methods used to stop malicious viruses and codes. These techniques provide the ability to protect operating systems, computer hardware, and networks.

Linux Networking

Students taking this course gain hands-on experience installing, running, maintaining, and administering software programs that run on Linux. This course often includes additional training operating the Unix system for instances when the two overlap. The majority of this Linux class focuses on configuring and operating the networks and their various software programs. Students study specific troubleshooting methods as well.

 

What Is Web Hosting

What is Web Hosting?

Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. …

Let’s cover the basics to make sure you have a full understanding of what web hosting is first.

Websites are hosted on servers, which are powerful pieces of hardware that house websites and data related to those sites. Every component of your website is stored on a server and accessed through your web host. This includes elements like files, text, images, videos — everything.

Servers are physically located in data centers, which are typically run and managed by different web hosting companies.

Web hosts provide the technology and server space required for your website to be accessed on the Internet. This allows users to search for your site and view your web pages online.

Different Types of Web Hosting

All servers are different. That’s why different web hosting options exist.

Multiple websites might share a single server. Meanwhile some websites have a server to themselves.

There are four main types of web hosting:

Shared Hosting

VPS (virtual private server) hosting

Dedicated hosting

Cloud hosting

Reseller hosting and WordPress hosting are also specific types of hosting that fall within these categories. We’ll cover all six types of web hosting as we continue.

How do you know which hosting option is best for your website?

The type of server you choose impacts elements like performance, security, scalability, and management level of your website.

Your decision also depends on the type of website you have and the amount of traffic you get.

For example, a small personal blog with 5,000 monthly visitors have different hosting needs than a large ecommerce site with 250,000 visits per month.

It’s also worth noting that different hosting options are offered at varying price points. So it’s important that you find an option that falls within your budget as well.

Shared Hosting

Shared hosting is the most basic type of web hosting. It’s cost-effective and the best choice for small or entry-level websites . As the name implies, websites using shared hosting will be sharing resources with other websites on a singular server.

Shared web hosting pros:

• Most cost-effective type of web hosting.
• Easy to set up.
• No technical knowledge required.
• Great for beginners and small websites.

Shared web hosting cons:

• Sharing server resources with other websites.
• Performance issues are out of your control.
• Slower loading times and lower uptime rates.

VPS Hosting

• VPS stands for “virtual private server.” This hosting type is a step above shared web hosting. When a website outgrows their shared plan, it’s common for owners to upgrade to a VPS.
• With a virtual private server, your website will still be sharing a single server with other websites. However, the number of websites you’ll be sharing it with is significantly lower.
• The main server is split into multiple virtual servers—hence the name. These virtual servers can be customized by individual websites.

VPS hosting pros:

• Dedicated server resources.
• Ability to make custom configurations to your server.
• Higher uptime rates and faster loading speeds.
• More cost-effective than a dedicated server.

VPS hosting cons:

• Sharing the main server with other websites.
• Not as easy to set up as a shared server.
• Still has limitations in terms of what you can control.

WORDPRESS Hosting

WordPress hosting optimizes for WordPress as your content management system.

You’ll normally see two different types of WordPress hosting offered by providers.

• Shared WordPress hosting
• Managed WordPress hosting

WordPress hosting usually has added security that’s specifically designed for websites that are running on WordPress. Since WordPress is the most commonly used CMS across the globe, those websites are a higher risk for cyber crime. So that added security is definitely a great benefit.

Dedicated Hosting

Dedicated servers are typically considered the best choice in web hosting. That’s because you have a dedicated server that belongs to you, and you alone. You typically get more benefits with dedicated hosting too such as more uptime and faster speeds.

Dedicated hosting pros:

• Complete control over the server.
• Not sharing resources with any other websites.
• High security.
• Fast load times, high uptimes, and optimal performance.

Dedicated hosting cons:

• Most expensive type of web hosting.
• Requires technical knowledge.
• You are responsible for everything.

Cloud Hosting

Cloud hosting is like a hybrid version of a VPS—but more cost-effective.

Cloud hosting pros:

• High security.
• Scale resources on demand.
• Less unexpected downtime.

Cloud hosting cons:

• Pricing isn’t always fixed.
• Unpredictable traffic can increase costs.
• Limited customization.

Reseller Hosting

Reseller hosting involves selling hosting services to clients. As such, it is definitely not for everyone. If you’re building a small website from scratch or just looking to host a website on your own, you’ll want to look elsewhere.

Reseller hosting pros:

• Set uncapped prices to your clients.
• Get recurring and sustainable income.
• Improve your existing services.

Reseller hosting cons:

• Need lots of clients to make it worth your time and effort.
• If something goes wrong, your clients will turn to you.

 

PHP FULL STACK DEVELOPER

In the recent past terms like Full-stack, frontend and backend developers have come to be in use. Putting it very simply developers are available in various process streams like Backend, Frontend, Database, Testing, and Mobile Apps. A PHP full stack developer is also known as the backend developer.

Full- Stack PHP back-end developers:

Older practices were that as you gain experience and expertise you would pursue specialization and progress your career in that direction. Modern best practices have changed the trend. Seamless technology suites make it possible to learn at a full stack development course developers may be grouped into three very wide kinds based on their knowledge of languages and software utilization.

• Frontend Developers: They concentrate on the feel, look, interactivity and issues of the interface and display of websites. Their skills lie in CSS, HTML, Javascript and such languages and normally use one or more Java frameworks.
• Backend Developers: They concentrate on server-side applications and write for functionality and logic issues. The present trend in backend languages is favouring Python, Ruby, Javascript suites and such PHP frameworks that are easy to learn.
• Full-Stack Developers: They combine their stack of language skills and apply it to issues at both ends.

How full stack PHP skills help:

A full stack web development certification at a reputed training partner will get you fluency in the most popular PHP stack. The present trend is that developers with JavaScript and frameworks like Mongo DB, Node.js, Angular.js, and Express.js are at the forefront compared to other stacks.

It is always best to do a full stack development course since you get hands-on experience writing software and the course covers the futuristic in-demand stack languages. Broad-based full stack learning is crucial. You have the best choices when you are proficient in all parts of the stack. With CSS, HTML, and Javascript you can be a programmer. With Oracle, Postgres, and MySQL you can function as a database analyst.

With FreeBSD, Ubuntu, and CentOS you are good to go as a System Administrator. Multi-skills will help you identify the futuristic languages for continuous advancement and helps you get issues resolved quickly. That’s prime skills for any employer! Python, Ruby, and languages like JavaScript based frameworks and PHP languages like Mongo DB, Node.js, Angular.js, and Express.js you can be effective as a PHP backend developer.

GROWTH LEVEL OF PHP FULL STACK DEVELOPER:

 According to the research, there is a 20% growth in demand for Full–stack developer compared to the last couple of years.

Entry level PHP developer earns around Rs. 172,000 per annum. When he goes to mid level, the average PHP developer salary is Rs. 264,000 per annum.

Higher Salary Structure

Full Stack Developers are specialists with diverse knowledge and skillsets. The management is witnessing an evident demand in the hiring of these professionals. These aim to develop the end-to-end components of the product. This amounts to the more high-priced salary structures to the professionals. “A 2019 report accounts that salary for full-stack developers in the city of Bengaluru range from an average of 6.25 lakhs to 14.22 lakhs per year.”

 Growth Landscapes

The rising demand for full-stack developing experts is being headed by immense growth promises that the industry is offering. The feature of the sectors facing a notable demand increase from all projections of the industry gets linked to the startup culture expansion in all corners of the world.

 Increasing Job Opportunities

With the enormous profits that accompany hiring a full stack developer, companies, mostly startups which have a financial clockwork that is ticking continuously, aim to employ them in comparison to individual stack developers. This inclination is leveraging more and more growth opportunities and employment chances universally across industries.

Continual Growth in Knowledge & Learning

 There is no end to what learning the full stack developer should possess. This factor only leads to a wide-scale demand of the more-and-more in a single package concept. The developers are now aiming to increase their ability sets and expand knowledge grasp in every single limb of the technological competence in software development engineering steps.

Work Flexibility

The industrial revolution is serving alongside work flexibility trends. Jobs nowadays need not be limited to office walls and their clock’s ticking. The full stack developer shortly can very comfortably sit working in their living room, developing end-to-end products.

Lack of job-ready force

Although the world is marking an increase in professionals, they also witness their lack of skills and expertise to hold the responsibilities of a mid-level executive or a team leader and developer. The lack of job-ready force refers to this system of professionals who are not ready to be individually left to carry out the product development single-handedly. 

 Conclusion

A comprehensive combination of a professional adept in all layers of an engineering process is always a demand in businesses aimed at expansion. Companies and fellow professionals alike, highly value Full Stack Developers. With the surplus of knowledge in hand, there is an evident shift in demands for professionals who adapt quickly to changing requirements, thus proving their mettle. 

 

Post On Social Media: Digital Marketing

How Often Should You Post

It’s important to remember that internet users need a reason to keep visiting your site. Everyone has a limited amount of time to spend on-line and you need to offer your visitors something that will tempt them away from Facebook for 10 minutes, to see what your site has to offer.

It’s important therefore not just to have original content, but also to vary the content regularly in order to entice visitors to return to your site again and again. The question of how often content should be added to a site is one we are asked a lot. The answer of course is as often as possible! In truth the answer depends on the type of site concerned. Obviously a news / information site needs new content on almost a daily basis in order to remain relevant and attract a regular flow of visitors. For other sites perhaps adding just a couple of new pages a month is sufficient to keep the site looking active. Google will penalise sites which simply do not change their content at all for months on end, so whatever kind of site you have you must try to add some new content on a regular basis.

Copywriting vs. Copyrighting 

Because good content is so important to the success of your website, consider hiring a professional copywriter to deliver professional copy for your website. Copywriting is the process of professionally written content for marketing purposes. It is not to be confused with copyrighting–the process of obtaining a copyright or legal protection for your unique content. 

Videos and other Visual Content 

Effective content doesn’t always come in the form of text. Videos on websites are changing the way important messages are communicated. Website visitors expect to get the information they need without effort. Custom Videos provide a great way to engage audiences and drive important messages in a format that requires less effort than reading large amounts of text. In addition, illustrations, infographics, diagrams and interactive presentations are often used to explain difficult concepts and assist users in their decisions.

Effective Design

Statistics show that your website typically has between one and five seconds to retain your website visitor. This is where the design and appearance of your website is relevant. It creates the first impression, captures the attention and engages your visitor to read and process your taglines, dive into your website and ultimately help to make purchasing decisions with confidence.

How To Get Content If You Don’t Have Time 

This all leaves one important question. How do I get content for my site? Clearly one option is to write the content yourself, and if this is something you feel comfortable doing then it’s also the cheapest option. On the other hand many business owners simply do not have enough time to spend on developing high quality and original content for their website. In these situations a professional copywriter may be your best option. A good copywriter will take a brief which outlines the main themes to be discussed, and produce a high quality, well written article covering this theme and incorporating any necessary keywords. Content generation is a form of marketing and like any form of marketing you get out what you put in. A website should be a living breathing document that grows with time and reflects the dynamic nature of your business…. so get writing.