Post On Social Media: Digital Marketing

How Often Should You Post

It’s important to remember that internet users need a reason to keep visiting your site. Everyone has a limited amount of time to spend on-line and you need to offer your visitors something that will tempt them away from Facebook for 10 minutes, to see what your site has to offer.

It’s important therefore not just to have original content, but also to vary the content regularly in order to entice visitors to return to your site again and again. The question of how often content should be added to a site is one we are asked a lot. The answer of course is as often as possible! In truth the answer depends on the type of site concerned. Obviously a news / information site needs new content on almost a daily basis in order to remain relevant and attract a regular flow of visitors. For other sites perhaps adding just a couple of new pages a month is sufficient to keep the site looking active. Google will penalise sites which simply do not change their content at all for months on end, so whatever kind of site you have you must try to add some new content on a regular basis.

Copywriting vs. Copyrighting 

Because good content is so important to the success of your website, consider hiring a professional copywriter to deliver professional copy for your website. Copywriting is the process of professionally written content for marketing purposes. It is not to be confused with copyrighting–the process of obtaining a copyright or legal protection for your unique content. 

Videos and other Visual Content 

Effective content doesn’t always come in the form of text. Videos on websites are changing the way important messages are communicated. Website visitors expect to get the information they need without effort. Custom Videos provide a great way to engage audiences and drive important messages in a format that requires less effort than reading large amounts of text. In addition, illustrations, infographics, diagrams and interactive presentations are often used to explain difficult concepts and assist users in their decisions.

Effective Design

Statistics show that your website typically has between one and five seconds to retain your website visitor. This is where the design and appearance of your website is relevant. It creates the first impression, captures the attention and engages your visitor to read and process your taglines, dive into your website and ultimately help to make purchasing decisions with confidence.

How To Get Content If You Don’t Have Time 

This all leaves one important question. How do I get content for my site? Clearly one option is to write the content yourself, and if this is something you feel comfortable doing then it’s also the cheapest option. On the other hand many business owners simply do not have enough time to spend on developing high quality and original content for their website. In these situations a professional copywriter may be your best option. A good copywriter will take a brief which outlines the main themes to be discussed, and produce a high quality, well written article covering this theme and incorporating any necessary keywords. Content generation is a form of marketing and like any form of marketing you get out what you put in. A website should be a living breathing document that grows with time and reflects the dynamic nature of your business…. so get writing.

 

Why Is Flyer Important to grow your Business?

Business Flyer is very important for all Business as they are for the established businesses. It is very sensitive in how potential customers will perceive you.
Branding is very important to successful businesses of all sizes. So getting the right brand flyer from the very beginning of your business will help you get to the level you want to be at.
So getting it wrong may have a seriously negative effect on your business directly.

Many Small Business Owners did not think about their brand flyer until they face problems while relation-building with the customers.
The reality, though, is that brand flyer matters. It matters a lot.
Here’s why brand flyer goes beyond only branding :

1)Brand Flyer Makes An Impression
2)Brand Flyer Creates Recognition
3)Brand Flyer Builds Credibility And Equity
4)The Bottom Line: Brand Flyer Matters

1)Brand Flyer Makes An Impression

Making a good first impression is important we all know that very well, especially in business.
The customers will create an impression of your business based on so many factors,
such as the way your website looks, your business cards look, how your employees are dressed, the cleanliness of your store, and more.
These small details are the important points of contact you have with potential customers.

2)Brand Flyer Creates Recognition

It can look simple, but it means a lot to make your business recognizable to your consumers. It is not only about logo or slogan, but
your brand flyer comprises both visual elements and brand associations like customer service, reliability, and quality.
If you do not put any effort into maintaining a consistent brand flyer throughout every interaction your brand has with the customers, you will find it difficult to develop an easily recognizable brand.

3)Brand Flyer Builds Credibility And Equity

Believe it or not, your brand flyer is very necessary to building credibility and loyalty among potential customers.
If you consistently maintain a stable brand flyer, it contributes to a consumer’s relationship with your brand.
The more often you work for your brand promise with a strong brand flyer, it will be easier for the consumers to remember your brand and what it stands for.
Every Brand wanted their brand to be known for great customer service, for that they have to work hard to deliver the brand flyer they have built up over the years.

4)The Bottom Line: Brand Flyer Matters

When consumers buy a product or taking any service from your business, they aren’t just buying a product or service, they are buying what your brand stands for. that’s why Brand flyer is very very important for any business.
Therefore it is very important to design your brand flyer to convey exactly what you want it to say.

 

Most Important Digital Marketing Channels

In this digital world, everything is digital. If you want to promote products, services, and business for this it’s important to know digital marketing and types of digital marketing channels.

“If you ignoring digital marketing means you representing your business without any audience.”

What is Digital Marketing?

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers and other forms of digital communication. It is also the use of the internet, mobile, electronic devices, social media, search engines, and other channels to reach consumers.

Types of Digital Marketing channels

1. SEO (Search Engine Optimization)
2. SEM (Search Engine Marketing)
3. PPC (Pay-Per-Click)
4. Content Marketing
5. Email Marketing
6. Social Media Marketing
7. Affiliate Marketing
8. Video Marketing
9. SMS marketing
10. Influencer Marketing

1: SEO

SEO Stands for “Search Engine Optimization”, which helps your page rank higher on Google and other search engines like(Google, Bing, DuckDuckGo, Dogpile, Yippy, Yandex   Search, Yahoo! search, etc)to get more traffic to your site. In simple terms, it means the process of improving your site visibility to increase more traffic, when people search for products or services related to your business on search engines.

 The better visibility of your pages on SERP which means search engine results page so that you receive more traffic, the more likely you will gain more attention and attract prospective and existing customers to your business. The main aim of SEO is to rank on the first page of Google results for search terms that mean the most to your target audience. It is a set of practices designed to improve the appearance and positioning of web pages in organic results.

Types of SEO

1.   White Hat SEO
2.   Black Hat SEO
3.  Grey Hat SEO
4.  Negative SEO
5.   On-page SEO
6.  OFF page SEO
7.  Technical SEO

1:  White Hat SEO:

Search Engine Results that appear as a result of approved method or trickery, are referred to as organic search engine results page (SERP). You won’t allow using any copied content. You have to work legally using this SEO and also improve your page rankings.

2: Black Hat SEO:

It’s a practice against search engine guidelines, used to get a site rankings higher in search results and black hat SEO work unethically means we can use copy content however it’s difficult to rank our website on the first page, used techniques like keyword stuffing, cloaking and using private link networks.

3: Grey Hat SEO:

Grey Hat SEO is a combination of white and black hat SEO.

4: Negative SEO:

It is also sometimes called “Black Hat SEO,” which involves the use of malicious, suspicious tactics on your site to tarnish your reputation with Google and steal search engine rankings for important keywords to be used on a competitor’s site. In the past, it may have been as simple as hijacking your site with questionable banner ads. However, today’s negative SEO has become much more sophisticated and complex.

5: On-page SEO:

On-page SEO, also referred to as on-site SEO, is the process of optimizing the content on your website. This includes your keywords, titles, description, meta titles, and more.

6: OFF-page SEO:

It’s also called off-site SEO refers to action taken outside of your website to impact your ranking within search engine results pages(SERPs)

for example 1. Sharing images on social media, image sharing websites.

2. Sharing PDF/PPT on pdf/ ppt   sharing  website,
3. Social bookmarking websites, Forum submission websites, Directory submission websites, blog sharing, etc.

7: Technical SEO:

It’s referred to website and server optimizations that help search engine spiders crawl and index your site more effectively(to help improve organic traffic).

How Does SEO Work?

The process of getting from free, organic, editorial, or natural search results in search engines. Search Engines like Google and Bing use crawlers, sometimes also called bots or spiders, to gather information about all the content they can find on the internet.

2. SEM (Search Engine Marketing)

 SEM is used to increase the visibility of a website in SERPs. It is a very effective way for businesses, organizations, products, or services to reach specific audiences based on their search result.  Consumers who are searching using keywords closely related to your products or services for this you can also make your ads appear on result pages. SEM  helps to generate qualified traffic to your websites however increase brand awareness too.   As the product or service ranks higher on search engines, more consumers will visit and increase your website’s traffic

3. PPC (Pay Per Click)

PPC or pay-per-click is a type of internet marketing or it is an internet advertising model used to drive traffic to your websites. In this marketing, advertisers pay a publisher (typically a search engine, website owner) when the ad is clicked. Simply it means, you only pay for advertising if your ad is clicked on.

4. Content Marketing

Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts). It is a very simple concept. Content marketing is a marketing strategy used to attract, engage, or retain an audience by sharing relevant articles, videos, podcasts, and other media. It is used to promote brand awareness and keep your business top of mind when it’s time to buy what you sell.

5. Email-Marketing

 It is a form of marketing that can make the customers or consumers on your email list aware of new services, discounts, and other products. It can allow you to create personalized and targeted messages. This can help you to build meaningful relationships with your customers and also improve response rates to your direct marketing campaigns. It is important not to overuse email marketing

6. Social Media Marketing

 Social media marketing (SMM) refers to the use of social media platforms like Facebook,   Instagram, Twitter, likened, etc, and social networks to promote a company’s products and services. With the help of this marketing, you can increase brand promotion, target audience growth, drive website traffic, and increase sales

7. Affiliate Marketing:

It is an advertising model in which a company or organization compensates third-party publishers to generate leads or traffic to the company’s services and products. It is the process by which an affiliate earns a commission for promoting another person’s or company’s services or products. The affiliate simply searches for a product they take benefit or enjoy, then promotes that product to earn a piece of profit from each sale they make.

8. Video Marketing

 Video marketing is using videos to market and promote your brand, services, or products, increase engagement on your digital and social channels, educate your customers and consumers, or reach your audience with a new medium. Using this marketing you can grow revenue, influence buying decisions, give the people what they want, rank higher in search, increase traffic, get more backlinks, bump up conversions, reach decision makers.

9. SMS Marketing (Short message services)

 SMS marketing is a type of marketing that businesses, organizations, or companies use to send promotions to customers via text messages. In simple terms, SMS marketing is the same as text message marketing. In marketing, SMS refers to how a brand communicates with audiences through text messages about promotions, campaigns, updates, news, and more. Like email marketing, SMS is an owned channel.

10.  Influencer Marketing

It is a type of marketing that uses influencers to promote a brand to a larger market.  They appear as experts or trustworthy sources of information. At a fundamental level, Influencer marketing is a type of social media marketing that uses endorsements brands products or services mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their ideal position. Many brands use influencer marketing to reach their target audience.

If you have a business and don’t know how to grow or want to make a career in digital marketing then PSK Technologies is one of the best IT company in Nagpur which helps you to grow your business with the help of digital marketing channels and provide proper guidance to make your career in digital marketing.

PSK Technologies Pvt . Ltd IT Company

Our Services

1. Web Development and Designing
2. Web Hosting and Domain Name
3. Digital Marketing
4. Sales and Services
5. IT Training

Address :

Development Office:

Lower Ground Fortune Mall, behind Maharashtra bank, Sitabuldi, Nagpur

Mobile No :

09975288300

09422123343

For more information visit us on:

www.pskitservices.com

 

Why WordPress? 7 Reasons to Use WordPress for eCommerce

1. Easy: WordPress is so easy, your mom could do it. It’s quick and easy to install. It’s simple to use. You don’t need to know how to code, you don’t need to learn a complicated program and you don’t need to call in an expert for the basics. Things can get complicated with ecommerce, so it’s important to start simple. You want a backend system that’s easy for clients to figure out and hard for employees to screw up.

2. Flexible: WordPress has the flexibility to do almost anything you want. You can change the look of your site by clicking on a new theme. You can add new functionality with plugins. Ecommerce is a fast-moving business and you don’t want to be stuck with a rigid site that can’t keep up.

3. Inexpensive: Let’s just say it: WordPress is highly compatible with cheapskates and penny pinchers. You only pay for what you need. If you’re setting up an ecommerce site, that might mean

buying a plugin, a theme and any required add-ons. All are relatively inexpensive, one-time purchases, especially compared to pricey monthly subscription ecommerce solutions. They’re also developerfriendly, which means if you have high-end aspirations, a developer can build cool stuff on top of them, saving loads of time and even more money over the long haul. Let’s be clear: WordPress isn’t completely free. You still have your domain name registration and hosting costs. You’ll likely have larger

upfront costs compared to a monthly service shop, but over time, a WordPress-powered shop can be cheaper. You could still break the bank with WordPress, but you have the option to pinch those pennies

and still get a solid site. Good luck doing that with anything else.

4. Expandable: In the brick and mortar retail world, it’s always nice

to be able to expand your shop as your business grows, but it’s not always an option. The same is true with an ecommerce site. Some ecommerce solutions can’t grow with you and require you do the

online equivalent of moving your business if you want to expand. Those kinds of changes cost both time and money. But a site that can start small and grow big—like WordPress—saves you time and

money.

5. Community: The massive WordPress community is a major bonus.

Some people look to the widespread usage of WordPress as a reason to stay away. Popularity makes it a target for hackers, right? Perhaps, but that also means there’s swift justice from a large, active and

involved community. Besides, most hacked WordPress sites were running old versions of WordPress that didn’t have the latest security updates. The WordPress community also delivers a wealth of plugins,

advice and even help. It’s likely you can even find a local community of WordPress fans in your area, eager to share their wisdom.

6. Content Management System: One of the best reasons to use WordPress as an ecommerce platform is because it’s already so good as a content management system, or CMS. This is another reason

some folks dismiss WordPress as an ecommerce solution—it wasn’t technically built to do ecommerce. That’s true, WordPress is inherently a content management system. However, it has two things going for

it:

• It’s one of the best content management systems out there. If your store is anything more than just a storefront—if you want a blog, for example—you’ll want a content management system with

some muscle.

• Focus: WordPress was built as a content management system and that’s all they focus on. WordPress ecommerce plugins were built to do ecommerce and that’s all they focus on. Everybody is doing

what they do best, which gives you the best of both worlds. As opposed to a purely ecommerce platform that tacks on blogging or page editing as an afterthought.

7. Ownership: One of the most reassuring reasons to use WordPress

for your ecommerce site is that you own it. You’re not signing on to some indecipherable terms of service. You’re not shackled by someone else’s hosting, servers or limitations. There are a lot

of ecommerce services that can launch quickly and handle the headaches for you—but they own your store. You pay a premium for not owning it, flushing money down the drain in extra fees and losing

the control to do whatever you want. But not with WordPress. If you build it with WordPress, you’re in charge.

 

C Language Classes In Nagpur

C is a general-purpose programming language that is extremely popular, simple and flexible. It is a machine-independent, a structured programming language that is used extensively in various applications.

It is said that ‘C’ is a god’s programming language. One can say, C is a base for the programming. If you know ‘C,’ you can easily grasp the knowledge of the other programming languages that uses the concept of ‘C’

Where is C used? Key Applications

1. ‘C’ language is widely used in embedded systems.
2. It is used for developing system applications.
3. It is widely used for developing desktop applications.
4. Most of the applications by Adobe are developed using ‘C’ programming language.
5. It is used for developing browsers and their extensions. Google’s Chromium is built using ‘C’ programming language.
6. It is used to develop databases. MySQL is the most popular database software which is built using ‘C’.
7. It is used in developing an operating system. Operating systems such as Apple’s OS X, Microsoft’s Windows, and Symbian are developed using ‘C’ language. It is used for developing desktop as well as mobile phone’s operating system.
8. It is used for compiler production.
9. It is widely used in IoT applications.

Why learn ‘C’?

As we studied earlier, ‘C’ is a base language for many programming languages. So, learning ‘C’ as the main language will play an important role while studying other programming languages. It shares the same concepts such as data types, operators, control statements and many more. ‘C’ can be used widely in various applications. It is a simple language and provides faster execution. There are many jobs available for a ‘C’ developer in the current market.

‘C’ is a structured programming language in which the program is divided into various modules. Each module can be written separately and together it forms a single ‘C’ program. This structure makes it easy for testing, maintaining and debugging processes.

How ‘C’ Works?

C is a compiled language. A compiler is a special tool that compiles the program and converts it into the object file which is machine-readable. After the compilation process, the linker will combine different object files and creates a single executable file to run the program. The following diagram shows the execution of a ‘C’ program

Summary

• ‘C’ was developed by Dennis Ritchie in 1972.
• It is a robust language.
• It is a low programming level language close to machine language
• It is widely used in the software development field.
• It is a procedure and structure-oriented language.
• It has the full support of various operating systems and hardware platforms.
• Many compilers are available for executing programs written in ‘C’.
• A compiler compiles the source file and generates an object file.
• A linker links all the object files together and creates one executable file.
• It is highly portable.

PSK Technologies PVT. Ltd IT Company
If you want to make a career in IT Sector. So you can join PSK Technologies PVT.LTD
PSK Technologies provide the following services
Web Development
Web Designing
Digital Marketing
Sales & Services
Web Hosting
Training
Contact now:9422123343
wist on:www.pskitservices.com
Address: Lower ground Fortune Mall, Behind Maharashtra Bank, Sitabuldi, Nagpur.

 

Linux Classes In Nagpur

The name ‘Linux’ needs no introduction. It is arguably one of the most popular and widely used products of the open-source revolution. What was first introduced as a Usenet post back in 1991 by Linus Torvalds has redefined the IT landscape over the years. Linux is one of the best examples to demonstrate the power of open source in comparison to proprietary software. Not only is it free to download and use but the ever-rising Linux community of developers is constantly helping the OS grow and expand its user base across the world. Completing any of the Linux Certifications will open a world of opportunities for you. In fact, a 2017 Jobs report prepared by a social recruiting platform called Dice and The Linux Foundation has revealed that there is a huge demand for open source professionals especially the ones trained on Linux. At Koenig Solutions, we offer the best in Linux online training and classroom training to ensure you get good results from your Linux certification exam. We are a reputed Linux training academy with years of experience in delivering the best results to learners.

through Linux courses, students learn to operate and maintain computer and network systems using the Linux operating system. These courses are available in the certificate, undergraduate, and graduate degree programs.

Essential Information

Linux courses are available through certificate programs that focus specifically on teaching students how to use the Linux operating system. They can also be included in associates, bachelor’s, and master’s degree programs in network security and computer programming. Certification programs are administered through the Linux Professional Institute.

Linux topics such as those described below are often included in programs related to computer security and programming:

• Operating system administration and maintenance
• Package utilities and updates
• Networking
• User accounts and permissions
• Alternative software to Microsoft Office, such as Apache OpenOffice
• Shell software and commands
• Text editors

List of Courses

Introductory Linux Course

This beginning Linux course covers the fundamentals of using Linux and Unix. The course trains students to use different file systems, tables, and graphs for data organization, command-line functions, and text editors. They practice basic user operations and learn the beginning steps of many of the more difficult parts of using Linux.

Basics of Network Security

Through this intermediate course, students study the tools hackers use to break into a computer network and begin learning methods that can prevent this. They learn how to create and maintain firewalls and set up notifications to find intruders. In addition to protecting the systems from hackers, they also learn ways to protect them from malicious software.

Linux Systems Administration

This intermediate course provides students with the ability to administer Linux systems through device configuration, hardware installation, and systems management. Students build on skills acquired in previous Linux and computer network courses to set up user administration protocols and manage their accounts and disk space. Students typically gain practical experience setting up and maintaining the computer system and troubleshooting techniques are introduced.

Linux Security

This advanced course applies the basics of network security specifically to Linux systems. Students gain practical experience in administering security protocol and setting up methods for user identification, firewalls, and access control. They practice methods for monitoring the system overall and study common encryption methods used to stop malicious viruses and codes. These techniques provide the ability to protect operating systems, computer hardware, and networks.

Linux Networking

Students taking this course gain hands-on experience installing, running, maintaining, and administering software programs that run on Linux. This course often includes additional training operating the Unix system for instances when the two overlap. The majority of this Linux class focuses on configuring and operating the networks and their various software programs. Students study specific troubleshooting methods as well.